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Laureus USA Brings 'Sport for Good' Initiative to Dallas to Empower Youth

By Dr. Matthew Lynch · July 30, 2026 · 4 min read

Laureus USA Brings 'Sport for Good' Initiative to Dallas to Empower Youth

In a significant move to bolster youth development and opportunity, Laureus Sport for Good USA has officially launched its Sport for Good Dallas initiative. This program, part of Laureus USA's internationally recognized Sport for Good Cities network, is set to strengthen the youth sport ecosystem across the Dallas metro area by uniting nonprofits, philanthropy, businesses, educational institutions, civic leaders, and community organizations. The overarching goal, according to Laureus USA, is to ensure that every young person in Dallas has access to quality sport experiences and the myriad opportunities these experiences can create.

For many students, the path to success isn't just paved with academic achievements; it's also built on a foundation of holistic development that includes physical activity, teamwork, and leadership skills. Initiatives like Sport for Good Dallas highlight how crucial these elements are. Just as COSMIQ's free voice AI tutoring offers academic support for K-12 students, programs like Laureus USA's provide essential real-world learning and growth opportunities outside the classroom.

Investing in Dallas's Youth Sport Organizations

Laureus USA emphasizes that Sport for Good Dallas represents a long-term commitment to investing in local organizations, strengthening collaboration, and creating lasting opportunities for youth. Rather than establishing new programs, the initiative is designed to support and amplify the excellent work already being done by organizations across Dallas. It also aims to connect partners, build capacity, and attract additional investment into the local youth sport sector.

According to Ben Schornack, Executive Director of Laureus USA, the organization has spent several years building relationships in Dallas, getting to know the extraordinary organizations and leaders who are transforming young people's lives through sport. Sport for Good Dallas, Schornack states, is a direct result of this engagement, reflecting a commitment to investing in these leaders and ensuring more young people have the chance to thrive through sport.

Grants and Collaborative Foundations

A key component of the Sport for Good Dallas launch is the opening of its first Request for Proposals (RFP) for eligible sport-based youth development organizations serving young people in the Dallas metro area. Laureus USA anticipates awarding approximately 7–10 grants, each ranging from $15,000 to $20,000. These grants are not just about financial support; selected organizations will also become integral parts of the broader Sport for Good Dallas network.

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This network promises opportunities for collaboration with peers, participation in coalition activities, access to leadership development and capacity-building resources, and the chance to contribute to a shared vision for strengthening youth sport across the region. This collaborative approach underscores the belief that by aligning organizations around common goals, the entire youth sport ecosystem can be strengthened, benefiting more young people.

The initiative launches with the support of several Founding Funders, including Lyda Hill Philanthropies, Sixth Street Foundation, etc group, and Child Poverty Action Lab (CPAL), alongside the continued partnership with Richemont. Alan Cohen, Founder & CEO of the Child Poverty Action Lab (CPAL), shared that sport connects with Dallas children in a unique way, noting it's one of the few places where kids voluntarily show up week after week and trust the adults guiding them. Cohen highlighted that Sport for Good builds on this insight, recognizing the strong foundation of incredible youth sports organizations already at work in the city. He expressed CPAL's desire to partner with Laureus USA due to their expertise in connecting these efforts and bringing partners together around a shared vision for expanding opportunities through sport.

The Broader Impact of Sport for Good

Sport for Good Dallas operates on the fundamental belief that sport can significantly improve various outcomes for young people. These include enhanced health and educational achievements, the development of crucial leadership skills, and expanded economic opportunities. This positive impact, Laureus USA asserts, is realized when young people have access to safe, high-quality experiences within sports programs.

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The initiative's focus on strengthening the entire youth sport ecosystem, rather than just individual programs, means a more sustainable and far-reaching impact. By fostering a network of support, resources, and shared goals, Sport for Good Dallas aims to create a ripple effect that benefits countless young lives in the community.

For parents and educators, this initiative offers a valuable perspective on how community efforts can complement academic learning. Encouraging participation in organized sports, alongside academic pursuits, helps develop well-rounded individuals ready to face future challenges. Resources like COSMIQ's free practice hub can help students stay on track academically, ensuring they have the support they need to balance their commitments and excel both in and out of the classroom.

The launch of Sport for Good Dallas by Laureus USA is a commendable effort to harness the transformative power of sport for the benefit of young people. By investing in local organizations, fostering collaboration, and building a robust network, the initiative promises to create a lasting positive impact on the youth of Dallas, helping them to develop essential life skills, improve their well-being, and unlock their full potential.

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