Robin van Persie Joins ENGWE: A Partnership Celebrating Reliability and Active Living

In an exciting announcement ahead of Car-Free Day, global e-bike brand ENGWE has named Dutch football icon Robin van Persie as its new brand ambassador. This collaboration, dubbed “GOOD AS GOAT,” aims to bridge Van Persie’s legendary career with ENGWE’s vision for everyday mobility, emphasizing the core value of being reliable and present when it matters most. For students, parents, and teachers navigating busy schedules, this partnership offers a thoughtful reminder about dependable transportation and active living.

The partnership’s central theme, “GOOD AS GOAT,” is a clever twist on the familiar phrase “good as gold,” infused with the sporting concept of the GOAT, or “Greatest Of All Time.” According to ENGWE, it connects Van Persie’s remarkable achievements with a universal quality: being someone people can count on.

The Enduring Value of Being There When It Matters

Robin van Persie’s football journey, from Feyenoord to Arsenal and Manchester United, was marked by extraordinary accomplishments, including a Premier League title, two Golden Boots, and his unforgettable 2014 World Cup diving header. Yet, as ENGWE highlights, these achievements were built upon a foundation of meticulous preparation, unwavering discipline, and consistent effort. Since transitioning from player to coach and family man, this principle of being prepared, present, and reliable has remained constant.

This same ethos, according to ENGWE, resonates with their brand. For e-bike riders, it translates to having a bike they can trust for every journey, whether it's a daily commute, running errands, or enjoying a weekend ride. The brand emphasizes performance, comfort, and safety as key components of this reliability.

An ENGWE executive noted, “Robin represents performance, discipline and reliability, but also an active way of life that goes far beyond football. Together, we want to make e-mobility a more natural part of everyday life and inspire more people to move, explore and enjoy every ride.”

Van Persie himself added, “Throughout my career, reliability has always mattered — being able to trust the people around you, your equipment and your decisions. That is one of the things that attracted me to ENGWE. Today, staying active and finding better ways to move are just as important to me.”

Reliability on Two Wheels: The ENGWE L20 3.0 Series

As part of the partnership, Van Persie will be riding the ENGWE L20 3.0 Series, embodying the idea of “COUNT ON EVERY RIDE.” This series is designed with comfort in mind, featuring a step-through frame, full suspension, torque-sensing assistance, fast charging, and connected IoT features. These elements combine to offer a simpler, smoother, and more reliable everyday riding experience.

The L20 3.0 Pro model, in particular, has garnered independent recognition, receiving the iF DESIGN AWARD 2026 for its design and everyday riding experience. This acknowledgment underscores ENGWE’s commitment to quality and user-centric design.

For parents and teachers, reliable transportation is often a critical factor in managing busy schedules and ensuring children get to school or activities safely and on time. E-bikes, with their blend of convenience and physical activity, can offer a compelling alternative for shorter trips, reducing reliance on cars and fostering a more active lifestyle. Just as students can count on COSMIQ, a free voice-driven AI tutor, for reliable academic support, ENGWE aims to provide dependable tools for daily mobility.

Embracing a Car-Free, Carefree Future

This partnership arrives at a time when many European cities and consumers are re-evaluating their daily transportation habits. Leading up to European Car-Free Day on September 22, ENGWE plans to launch its “Car-Free, Carefree” campaign from September 16 to October 8. The campaign encourages individuals to reconsider short car journeys and explore e-bikes as a more active and flexible mode of transport.

On September 19, Van Persie is scheduled to make his first major public appearance with ENGWE at SOE Spain, where media and the public can learn more about the collaboration and experience the latest ENGWE e-bikes. This initiative aligns with a broader movement towards sustainable urban living, promoting healthier choices for individuals and the environment.

ENGWE states that its capabilities extend beyond the bike itself, encompassing R&D, design, manufacturing, quality control, and after-sales support. The brand boasts a robust network in Europe, with 15 branded stores and over 400 retail partners, supported by a global infrastructure of 18 overseas warehouses and more than 450 after-sales service centers. This comprehensive support system further reinforces the brand’s commitment to reliability and customer satisfaction.

A New Way for Short Trips

ENGWE’s mission is to help people discover a “New Way” for short trips through continuous investment in product development, design, manufacturing, and local service. By creating e-bikes designed to simplify everyday mobility, the brand aims to grant riders greater freedom to explore their surroundings and integrate physical activity into their routines.

The collaboration with Robin van Persie is a testament to this mission, celebrating not just athletic excellence but also the everyday discipline and trustworthiness that resonate with people from all walks of life. As we look towards a future of smarter, more sustainable living, partnerships like this highlight the positive impact that thoughtful design and reliable technology can have on our daily routines, offering practical solutions for getting around and staying active.