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UMD Smith School to Launch AI-Driven Master of Science in Marketing in Fall 2027

The University of Maryland's Robert H. Smith School of Business is set to introduce a new one-year Master of Science in Marketing (MSM) program in Fall 2027, focusing on the intersection of artificial intelligence and business. This initiative aims to equip early-career professionals with practical skills for the evolving, AI-enabled marketing landscape.

By Dr. Matthew Lynch · October 20, 2026 · 5 min read

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