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DraftKings Under Investigation: Consumer Class Action Explores AI Use in Player Targeting

A Boston-based law firm, Shapiro Haber & Urmy, LLP, has announced an investigation into DraftKings regarding its alleged use of AI and machine-learning models to target users, potentially violating its terms of service and Massachusetts law. The inquiry focuses on whether DraftKings exploited customer data to encourage increased gambling, rather than promoting responsible gaming.

By Dr. Matthew Lynch · November 4, 2026 · 4 min read

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