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Closing the 'Guilt Gap': How Resale Fashion is Bridging Gen Z's Values and Budgets

Gen Z often faces a dilemma between their sustainability values and the reality of their budgets when it comes to fashion. New insights suggest that affordable, unique secondhand options are emerging as a practical solution, allowing young consumers to align their style with their principles without breaking the bank.

By Dr. Matthew Lynch · October 7, 2026 · 4 min read

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